American Eagle ‘not caving’ to the left after Sydney Sweeney ad: Charlie Hurt

American Eagle ‘Not Caving’ to the Left After Sydney Sweeney Ad: Charlie Hurt Defends the Brand’s Bold Stand

In a media firestorm that has somehow made a pair of blue jeans the centerpiece of America’s culture war, American Eagle has finally drawn a line in the sand — and according to Fox News contributor Charlie Hurt, they’re not caving to the left.

After weeks of outrage over the brand’s now-viral Sydney Sweeney “great jeans” ad, which some critics bizarrely linked to white supremacy and eugenics, American Eagle is standing its ground. And Charlie Hurt is here for it.

💥 Charlie Hurt: “This Is About Courage in Corporate America”

Appearing on Fox News, Hurt praised American Eagle for “not bending the knee” to what he calls the “chronically offended class.”

“It’s a jeans ad with a beautiful actress,” Hurt said. “The idea that anyone could twist that into some sort of racial dog whistle is not only absurd, it’s insulting to common sense.”

In a climate where brands are frequently pulled in all directions by internet outrage mobs, Hurt claimed American Eagle’s response represents a rare display of backbone.

“Most companies apologize, delete the ad, beg forgiveness, and donate to five causes they didn’t know existed two hours earlier,” Hurt said. “But American Eagle said, ‘No. We stand by it.’ That’s leadership.”

👖 The Ad That Launched a Culture War

The ad in question features Euphoria star Sydney Sweeney in classic American Eagle denim, with a tongue-in-cheek nod to the phrase “great jeans” — playing off her “great genes,” blonde hair, and blue eyes. Critics on the left accused the brand of glorifying whiteness and subtly pushing exclusionary beauty standards.

Some even went as far as labeling the ad “Nazi-coded.”

Seriously.

But American Eagle fired back with a calm but firm statement on Instagram:

“‘Sydney Sweeney has great jeans’ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way.”

No apology. No retraction. No ad takedown. And that’s exactly what Charlie Hurt applauds.

🗣 JD Vance and the Political Firestorm

The backlash escalated when Vice President JD Vance joined the fray, sarcastically tweeting:

“My political advice to Democrats: keep telling young men they’re Nazis for finding Sydney Sweeney attractive. Great plan.”

Hurt echoed that sentiment, arguing that the left is alienating the very people they claim to want to reach — young voters, especially men — by attacking basic human behavior: admiration.

🔥 Hurt’s Final Word: “They Can’t Cancel Common Sense”

Charlie Hurt made it clear: the fight over this ad isn’t about jeans — it’s about freedom of expression, beauty, and not letting outrage culture dictate taste.

“There was a time when a good-looking person in a pair of jeans made you want to buy them — that was called marketing,” Hurt said. “Now it’s somehow a political landmine. American Eagle didn’t create that problem, but they’re refusing to play along. And thank God for that.”

🧵 Final Stitch: A Denim Stand in the Culture Divide

In 2025, even fashion isn’t safe from ideological warfare. But in a rare moment of clarity, American Eagle is refusing to play the cancel culture game, and Charlie Hurt says that deserves applause.

Because sometimes, a pair of jeans really is just a pair of jeans.
And Sydney Sweeney really is just hot.

Get over it.